Cheetah is a restaurant supply app which designed to provide a seamless and cost-effective solution for restaurants to order and receive their daily supplies.
Shortly after I joined Cheetah, I had the privilege of being part of a major company rebranding effort and a complete overhaul of our app. During this time, we also transitioned from being reliant on third-party warehouses to owning our own facilities and having full control over the supply chain.
Customer feedback indicated that once an order was checked out, it disappeared with seemingly no trace of it. This created a disjointed experience and left customers in the dark regarding their delivery. We needed to create more transparency regarding their orders on delivery day.
New users who enter the app spend a lot of time exploring and have difficulty in finding specific products, which results in a very low conversion rate for adding products to the cart. This creates a disjointed experience for our customers and leaves them feeling frustrated. To improve the user experience and increase conversion rates, we needed to find a solution to streamline the navigation of our product catalog.
42% improvement in Add to cart conversion
As the design lead for Cheetah's web app, i oversaw an outsourced team of designers who were hired to expedite the design process while i worked on the current mobile app.
we saw increase of 30% in conversion rate, indicating the personalised home page more effective and encouraging
We received feedback from some of our customers that scanning through our product lists was difficult due to missing data and inconvenient readability. As a result, many users had to enter and exit the product page multiple times to find the information they needed. This added an unnecessary amount of time and frustration to the user experience.
To improve the usability of our product lists and make them easier for users to navigate.
Users will be able to scan through our product lists more easily and find the products they need quickly, without any frustration or hassle.
1. Contextualized Pricing: Each Product in the app now has its price presented by its smallest unit. Customers quickly see the price of the individual Can/Tortilla/Bun/Cup/Straw/Fork, and many more.
2. Customer-facing product names: All product names have been updated to better align with industry standards and make comparing products easier. Updates also include separating the manufacturer name and pack size.
3. Product Tagging: We cleaned up older product tags, and now have an easy-to-manage mechanism to add product attributes ('Frozen', 'Organic', 'Non-GMO'; or any other tag we wish).
4. Improved readability for Pack Sizes: All products in a list clearly display the pack-size to better describe the quantities within a Case.
Customers reacted positively to the improved product list scanning feature, finding it easier to navigate the lists and locate products quickly. We also observed a decrease in the number of times users searched for products per session, indicating that the feature improved efficiency and reduced frustration.
